CPP – cost per point.
CPT – cost per mie.
GRP – punct de audienta, care insumeaza circa 110.000 persoane (folosit de obicei la televiziune).
TRP – target rating points.
MPG – nu materialul video ci reteaua globala de media a Havas Media.
CIA – Cost internet advertising.
WPP – WPP is one of the world’s largest communications services groups, employing 100,000 people* working in over 2,000 offices in 106 countries.
DDB – agentie de publicitate.
OMD – gigant media.
BBDO – retea de agentii de publicitate, in romania avem Graffiti BBDO din 1991.
OFC-DMB&B (Our Fuckin’ Company – D’Arcy Masius Benton & Bowles)
Si bonus pentru ofticosi …
